Legal clarity for decisions that shape the future of your business.
Strategic legal counsel for companies balancing commercial goals, risk, institutional relationships and reputation.
More than a legal answer: a perspective for making decisions.
Experience built primarily inside companies brings timing, budget, internal relationships and the political and institutional environment into the legal analysis. Counsel is close, tailored and grounded in each organization's reality.
Counsel for the decisions that matter.
Open each practice area to see its scope.
01Brands, advertising and reputation
Legal counsel for the creation, communication and protection of brands and businesses.
- Intellectual property, copyright and intangible assets
- Advertising campaigns across all media
- Audiovisual, editorial and digital content
- Relationships among brands, influencers and content creators
- Corporate communications and reputation management
- Out-of-home (OOH), digital out-of-home (DOOH) and innovative advertising formats
- Preventive advice and representation in CONAR proceedings
Law for businesses, brands and strategic decisions.
02Commercial contracts
Structuring, negotiating and reviewing agreements that enable operations, partnerships and sustainable growth.
- Services, commercial and supply agreements
- Strategic partnerships and technology and innovation agreements
- Marketing, communications and advertising contracts
- Memoranda of understanding (MoUs) and nondisclosure agreements (NDAs)
- Governance and risk-management instruments
The approach balances legal protection with strategic goals, negotiation dynamics and operational feasibility.
03Corporate law
Organization, growth and governance for limited liability companies and corporations.
- Company formation and restructuring
- Constitutive documents, bylaws and shareholders' agreements
- Investor entry and exit
- Corporate governance and reorganizations
- Routine corporate acts
- Legal support for investment and expansion
Analysis considers governance, succession, control and long-term business sustainability.
04Special projects, partnerships and innovation
Tailored legal solutions for initiatives beyond conventional legal demands.
- Structuring strategic projects
- Commercial and institutional partnerships
- Innovation and digital transformation
- New products, services and business models
- Projects involving multiple stakeholders
- Assessment and mitigation of legal and reputational risks
Legal analysis, business judgment and risk management come together in decisions about the organization's future.
05Government and institutional affairs
Counsel for interactions with public officials, industry bodies, trade associations and other institutional stakeholders.
- Legal structuring of government affairs programs
- Regulatory risk analysis
- Compliance in interactions with public authorities
- Support for institutional and industry agendas
- Public consultations and regulatory discussions
- Stakeholder mapping and engagement
- Business advocacy strategies
The practice takes a preventive and advisory approach to transparent, ethical relationships aligned with governance.
06Corporate communications, reputation and crisis
Legal support for decisions that may affect trust in a company and its brands.
- Reputational risk assessments
- Corporate and institutional communications
- Legal aspects of crisis management alongside strategic partners
- Review of public statements and strategic communications
- Preventive review of campaigns, initiatives and projects
- Coordination with communications, marketing and corporate affairs teams
Each decision is considered in light of business goals, reputation, regulatory risks, stakeholders and public impact.
MARIANA PIMENTELTrust grows from knowing a business from the inside.
Mariana Pimentel has practiced business law for over 20 years, with a career built primarily within multinational companies, publicly traded corporations and financial institutions. She has worked at organizations such as IBM, John Deere, Genial Investimentos and Pernod Ricard, progressing from senior management roles in Latin America to executive positions, including Legal Director for Latin America and Director of Institutional Relations.
Her experience spans corporate law, corporate governance, compliance, capital markets, mergers and acquisitions, contracts, digital law and Brazil's General Data Protection Law (LGPD). Throughout her career, she has also worked in government and institutional affairs, regulatory matters, crisis management, and corporate and brand reputation. She has led multidisciplinary teams and strategic projects in different sectors, aligning legal requirements with each business's practical needs.
Mariana has also played an active role in organizations such as Brazil's National Council for Advertising Self-Regulation (CONAR), the France-Brazil Chamber of Commerce (CCIFB), the British Chamber of Commerce and Industry in Brazil (Britcham), the Brazilian Advertisers Association (ABA), the Brazilian Cachaça Institute (IBRAC), and beverage industry associations. This experience broadened her work in advocacy, institutional policy, regulation and self-regulation.
Today, her counsel is grounded in an integrated perspective: understanding an organization's context, assessing risks and developing legally sound paths that are also practical. Her work supports leaders in complex decisions, with attention to ethics, reputation and business value.
A useful conversation starts with context.
What kinds of companies do you advise?
The practice advises businesses from startups to large organizations seeking legal support for corporate decisions and projects.
Can you support international groups investing in Brazil?
Yes. Counsel may support international groups pursuing investment and expansion in Brazil, according to each project's needs.
How do we start a conversation?
Get in touch by WhatsApp or email with a brief outline of your company and the matter. That context will help determine the next step.
When a decision calls for trust, let's talk.
For business matters, strategic projects and questions that call for a close understanding of the organization.